It’s all about connection.
I’ve been listening to the audiobook version of The Icarus Deception by Seth Godin. It took me a while to get into it. He talks a lot about making art, and I think there was something about that idea that didn’t resonate with me. Even though I write fiction as well as writing for business, I don’t see myself as a literary writer. I’m a storyteller.
But then Seth started talking about connection, and I felt a lot more, well, connected with his ideas after that. Connection, I understand. Because connection is what I strive for, whether I’m writing fiction, copy, content or a bid and proposal.
When you’re writing, you’re aiming to make a connection with the reader. You want to inform them, engage them, and ultimately influence their behaviour. You want them to sign up for your newsletter, or book a place on your course, or accept your proposal.
And while all these thoughts were buzzing around in my head, I got a message from a friend. She told me that she’d met someone who had cought one of my illustrated micro-fiction stories from a local shop. The reader had been moved to tears by the simple story, she said.
Isn’t that an amazing thing? To be able to translate my thoughts into words, that create an emotional response in someone else. Magic.
Does connecting with your clients sound like a good thing? I am, of course, happy to lend you my writing skills to help with that, or to mentor you one on one so you can do the same. But, if you’re very quick, there are a few spaces left of my From Beginner to Blogger online training that starts on Monday, 25th of November! Go on, get connected!